Alessia Cara’s “I Choose” Official Lyric Video Surpasses 50 MIllion Views

Another Netflix x VOKSEE collab, this behind-the-scenes, raw look at the making of the song, “I Choose” was another creative success from director Duane Hansen Fernandez.

This week, the video hit a major milestone, surpassing 50 million views on YouTube.

When Netflix asked Duane Hansen Fernandez to direct the official lyric video for “I Choose,” the signature song from their hit film The Willoughbys, he knew he wanted to make something sincere. He approached the project with a clear vision: spotlight Cara’s extraordinary vocal performance and let her natural talent be the centerpiece.

The result is a lyric video that’s both intimate and powerful. Using minimal—but highly refined—production choices, Duane built an atmosphere that lets the song breathe. Every frame was designed to reflect the emotion and sincerity that Cara brings to her performance, drawing the viewer closer to the heart of the music.

Working with Netflix on this project was an absolute joy. Together, we created something that feels timeless—an elegant visual companion to a song about choice, courage, and love. Sometimes, the simplest approach reveals the deepest beauty, and “I Choose” proved that less really can be more.